The holiday season is one of the most important moments of the year for Norsk Flid Husfliden. But standing out in a sea of consumerism with a message that prioritizes values and sustainability over excess—that’s the real challenge.

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Together with Norsk Flid, we crafted a Christmas campaign that celebrated warm traditions and the timeless value of true craftsmanship. Through visual storytelling designed to spark nostalgia, we made holiday shopping feel more personal—offering a welcome break from the disposable culture we’re all growing tired of.

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Bergstaden Røros provided the perfect setting for creating an authentic Christmas atmosphere. With the help of a dogsled team, a horse, and even a few reindeer, the magic came to life—naturally.

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We developed the campaign concept, led art direction on location, and produced all campaign materials. From strategy and content creation to distribution and performance optimization, we made sure both the stores—and their customers—experienced a holiday to remember.